Origin: San Francisco
Official Site: giraffage.com
Giraffage is the electronic pop project of San Francisco-based Charlie Yin. The young producer and multi-instrumentalist molds and reframes familiar pop voicings to create a dense haze of rich textural landscapes and pulsating snares and bass. Yin has shared the stage with the likes of xxyyxx and Mister Lies, and last year played the Treasure Island Music Festival and Brooklyn Vegan’s SXSW Showcase.
Yin started out as a drummer for a varied array of bands from metal to indie before turning to guitar. Eventually he eschewed acoustic simplicity for electronic music production (by way of some illegally downloaded software in his bedroom). He’s come a long way since those days—this month, for example, Giraffage is rolling through a European tour in support of his 2013 album Needs, which dropped last year for free via Alpha Pup Records. Check out his stuff below.