Twitter might soon be getting a new look.
The social network based in San Francisco appears to be leaning towards implementing a Facebook-like algorithm to curate and filter the tweets that appear on your feed. In addition, they may also work to include future group chat services.
As the Wall Street Journal reports, this change would address the current structure of the feed as running on a reverse chronological timeline. Currently, users following many accounts may miss tweets that are pertinent to their interests because they’re getting pushed further down the feed at every moment. If the user doesn’t keep a constant eye on rolling feed, they may miss relevant news. As chief financial officer Anthony Noto says, “Putting that content in front of the person at that moment in time is a way to organize that content better.”
Essentially, that means Twitter may start filtering out tweets it doesn’t think will interest you.
The change may come as a disappointment to the network’s longtime users, whom the WSJ believes appreciate the equal, unfettered incoming stream of posts. After all, that was essentially the cornerstone of Twitter’s appeal.
However, CEO Dick Costolo insists they’ll implement changes slowly to get a grasp on feedback. “We’re going to do all of these methodically. We test and make sure we understand what the implications are,” he said. “Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm.”