America’s favorite cheesy snack is dropping the orange ‘cheetle’ — their word for the cheesy residue left on your fingers — for cinnamon sugar coated limited edition Sweetos.
The cinnamon sugar puff snack called Cheetos Sweetos will launch in late February for a limited time only.
And never fear the finger-licking will be part of Sweetos as well.
“We believe the orange Cheetos dust that comes off on your fingers is an important part of the Cheetos eating experience — for some it’s the best part,” Jeff Klein, vice president of brand marketing for Frito-Lay North America, told USA Today. “Absolutely there will be a similar playful experience when eating Sweetos.”