Click here for ALL NEW App to listen to LIVE 105 + KKL!

FAIL: Super Bowl Marketing Oops Hits Sports Chalet

by Brandon Mercer

Well, at least they didn’t decide to pass in their last possession of the Super Bowl, but Sport Chalet — and the Seattle Seahawks — both seemed to think that they knew who was getting the Lombardi Trophy before the game was over.

In a marketing email sent as the game was ending, Sport Chalet did the typical thing, an email blast saying “get your winning team gear here.”  The only problem? They forgot to update it, and while the photo showed a proper Patriots logo, can you see the caption that didn’t quite get updated before the marketing team hit “send?”
sport chalet oops

Now, everyone does marketing like this.  Monster.com was clever, realizing all the Social Media Manager’s Worst Nightmares.

Our own CBS guys had us prepare promotions for either team to win.  We decided no one here would want to buy gear from either team, so here’s what we posted.
ASGIANTSIt WOULD be cool if you clicked this, because, you know, we have bills to pay and we need to get another case of ramen.

Yeah, baseball!  (And don’t diss my graphic skills. We can’t afford Photoshop, people!)

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Listen Live