By Robyn Collins
New Order is getting into a new business. The band has teamed up with Moorhouse’s Brewery of Burnley in Lancashire, UK to create a new craft beer. The beer is being called Stray Dog after a song on their 2015 Music Complete album, reports by NME.
Stray Dog weighs in at 4.2% alcohol and is described as “refreshing and clean tasting golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness.”
“It’s been a pleasure to work on our first foray into the brewing business with Moorhouse’s of Burnley with such a rich heritage in the north west and coming hard on the heels of their milestone 150th year,” the band said in a statement.
The brewery’s sales director Mark Boardman said, “We expect it to play well in cask with our own loyal followers, New Order fans, and in today’s fast moving craft ale marketplace, which increasingly appeals to a younger audience.”
But the English synth-rock band aren’t the first to venture into the beverage industry. Queen, AC/DC, Madness, Iron Maiden and Elbow all have experimented with their own brews.