Back in 2015 Lagunitas sold 50% of the stake in their company to Heineken, the world’s second-largest brewer.
The Dutch brewing company has since increased Lagunitas footprint in the United States and now looks to make Lagunitas a bigger brand internationally.
This is our unique version of an ancient style. A style as old as the ocean trade routes of the last centuries of Great Ships. Not as old as the equator they had to cross twice enroute, nor as old as the 10,000 miles or so of Di-Hydrogen Oxide and Sodium upon which they sailed, but older than the Circulithium-4 Lentoid that binds the Lupulin Quartnate onto your taste buds. Weird. Think about it. Now stop. OK, go again. Now stop. Think again. And stop. But we digress. Made with 43 different hops and 65 various malts, this redolent ale will likely float your boat, whatever planet you're on. Cheers! #IPA
Lagunitas founder Tony Magee is set to become Heineken’s director of global craft and will be in charge of global and local craft strategy.
“During the 19 months of our partnership, we have come to trust and truly believe in each other. Through that, we have found ourselves aligned on how to bring the vibe of U.S. craft-brewing to beer lovers everywhere. Only by fully committing to this relationship can we both respond to the historic opportunity that awaits us in all 24 time zones,” – Tony Magee
Magee has spun the sale as less of a “selling out” and more of a “buying in”.
For now, Lagunitas breweries are only in Petaluma and Chicago, but this deal is expected to accelerate the growth of the brewery rapidly.
Perfectly sized for an ice-cold #CitruSinensis, our friends @tjonmelton & @hoosier_sc, found this very cool beer-shaped-beer-holder/boulder-geological-formation-thingy on their hike through Lake Jocassee… whoa. ThankYouVeryMuch for sharing the view dudes! Do you have a epic Lagunitas beer pic to share with the world? We'd love to see it! Use the tag #Lagunitas and we'll give you a HIGH-tech HIGH-five! Cheers!
Lagunitas was valued at $1 billion at the time of the 2015 sale and is certainly worth even more in 2017.
For more head to The Press Democrat.